How it works
You find an irresistible listing - an expensive breed offered cheaply, with adorable photos and a warm, personal story. The seller will not video-call or let you visit, claiming they have moved away or that the animal is already with a shipping company.
Once you send a deposit, the demands escalate: a refundable crate rental, mandatory pet insurance, a customs or vaccination fee. Each payment is described as the last one, but the pet does not exist and never ships.
Why it works and who is targeted
People shopping for a pet are emotionally invested and excited, which makes it easy to rush past warning signs. Families wanting a specific breed for children, or buyers hoping to save money on a costly animal, are especially drawn in.
The scammer mirrors the trust people feel toward animal lovers, and the staggered fees feel small next to the joy of a new companion. By the time doubts set in, several payments have already been made.
Red flags in detail
The clearest sign is a refusal to meet the animal or do a live video call before paying. A price well below market value for a sought-after breed is bait, not a bargain.
Watch for fees that only appear after a deposit, and for requests to pay by gift card, cryptocurrency or instant bank transfer. A reverse image search of the photos often reveals the same animal on many other sites.
What to do and how to stay safe
Always insist on seeing the animal in person or on a live video call where the seller follows your instructions, like holding a paw up. Buy from local breeders, recognised shelters or rescue organisations you can verify.
Never pay deposits or surprise fees to someone you have not met, and avoid irreversible payment methods. If a deal feels rushed or too good to be true, walk away - there are always other animals needing homes.